The concern cited was that since all products related to rhinoceros (an endangered species) were prohibited for sale in the country, featuring the rhinoceros on the product packaging might give the impression that the prohibited ingredient had been used in its production. In the early 1990s, the Singapore Ministry of Health requested that the company drop the image of the rhinoceros from its product label. Between the 1950s and 1990s, Three Legs Cooling Water was sold in Singapore, Malaysia and Indonesia featuring a rhinoceros on its product label. According to the company, although the drink comprises Chinese herbs and does not contain any ingredients from the animal, the company picked a rhinoceros as its icon because the horn of rhinoceros was traditionally associated with 'cooling' properties in Chinese propriety medicine. The earliest and original bottle of Three Legs Cooling Water features the image of a rhinoceros on its label. This enabled their customers to differentiate the TCM-certified Three Legs Cooling Water from the imitations on the market.Īlternative product label Three Legs Cooling Water, Malaysia Packaging In order to resolve this issue and calm dissatisfied customers, the company invested RM 200,000 in a plastic bottle moulding machine that creates indents of the Three Legs Brand logo on the neck of every bottle. Īs Three Legs Cooling Water became increasingly popular in the 1980s, other competitors began putting out imitations and forgeries of the product on the market in a bid to capitalise on its sales. Many consumers saw plastic as a more lightweight and convenient packaging and this boosted the sales of the cooling water. In the 1980s, Wen Ken's factory officially displaced the use of glass bottles by packing its cooling water in plastic bottles instead.
In the past, Three Legs Cooling Water was mainly consumed as an affordable medicinal product for many of the Chinese immigrants who developed heatiness-related ailments as they sought to acclimatise to the unusual tropical heat and humidity after settling in the Nanyang (Chinese: 南洋 pinyin: nányáng) region for work. The recipe for Three Legs Cooling Water stemmed from a traditional mineral preparation devised to dispel "heatiness" from the body.
COOL RHINO PICTURES SKIN
These products were marketed as over-the-counter medical solutions to relieve common ailments such as "heatiness", cough, headache and skin rashes. The four products were developed based on traditional medical recipes owned by the founders, all of whom originated from China. The cooling water was one of the company's four main products which also included headache powder, cough relief and tinea skin solution. The Three Legs Brand was founded in 1937 when Wen Ken Group was established in what was then the British Malaya now known as Malaysia. The consumption of Three Legs Cooling Water is said to help to neutralise the "heatiness" and restore balance to the body system. It is a trusted ingredient in many traditional Chinese Medicine (TCM) recipes.
Gypsum fibrosum is a type of plaster stone containing calcium sulphate and is said to be "cooling by nature". Three Legs Cooling Water comprises de-ionised water and the natural mineral, gypsum fibrosum ( Chinese: 石膏 pinyin: Shígāo). A diet with too much fried or spicy food, consumption of alcohol, stress, smoking, late nights and a humid weather are also some factors that can easily upset the body and cause the condition of "heatiness". Other general symptoms indicating heatiness include red eyes, profuse sweating, irritability, loss of concentration, and fatigue. The drink is said to be effective in preventing or alleviating common ailments such as ulcer, fever or toothache which can occur as a result of too much "heatiness" within the body. A flagship product of the company, the drink tastes like mineral water and has been around since 1937 when Wen Ken Group was first established.
Three Legs Cooling Water ( Chinese: 三脚标清热水) is a traditional Chinese medicine (TCM) drink produced by Wen Ken Group. Traditional Chinese medicine drink Three Legs Cooling Water, Singapore Packaging
0 kommentar(er)
